The Transaction Report
The Future of Sports Marketing: Louise Johnson on AI, Engagement, and Women’s Sports
In this week’s episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein welcomes Louise Johnson, Global CEO of Fuse Sports, a leading agency in sports sponsorship and marketing. Louise shares her insights on the evolving landscape of sports marketing, from the rise of women’s sports to the integration of AI in sponsorship strategies.
The Transaction Report
Harvard’s Dave Edelman on Personalization and AI: Its Power in Sports and Beyond
In this week’s episode of The Transaction Report, industry veteran Steve Feuerstein sits down with Dave Edelman, AI expert and co-author of Personalized Customer Strategy in the Age of AI, to discuss the transformative power of personalization and how AI is reshaping customer journeys.
The Transaction Report
NBA Legend Byron Scott on NBA Contracts and Brand Influence
In this special SportsBiz Vault Episode of The Transaction Report, host Steve Feuerstein revisits an engaging conversation with sports veteran Byron Scott. With a storied career in both playing and coaching, Byron brings a wealth of experience from his time in the NBA and his transition to coaching some of the league’s brightest stars.
The Transaction Report
The Sports Tech Revolution: Taylor Bloom’s Insights on Innovation and Business
In this special Vault Episode of The Transaction Report, we revisit an insightful conversation between host Steve Feuerstrein and sports tech visionary Taylor Bloom, co-founder and CEO of SportTechie. Taylor shares his groundbreaking experiences that transformed how we understand the role of data and innovation in sports.
The Transaction Report
The Godfather of the Michael Jordan Deal: Nike’s Sonny Vaccaro’s Influence on Sports and Business
In this special Vault Episode of The Transaction Report, we revisit an insightful conversation with legendary sports marketing pioneer Sonny Vaccaro, the Nike’s man behind its signing of Michael Jordan. Known for his monumental impact on athlete endorsements and basketball culture, Sonny shares his groundbreaking experiences that shaped the business of sports as we know it today.
The Transaction Report
Sports Franchise Fortunes: Decoding Sports Valuations with Kurt Badenhausen
In this week’s episode of The Transaction Report, we sit down with Kurt Badenhausen, sports valuations reporter at Sportico, to explore the fascinating dynamics of sports franchise valuations. From the rising acquisition prices to the unique impact of owner personalities, we dive deep into what truly drives value in the world of sports.
The Transaction Report
Full Throttle: The Art of Memorabilia Mastery with Brandon Steiner
In this week’s episode of The Transaction Report, we sit down with Brandon Steiner, founder and CEO of CollectibleXchange and The Steiner Agency, to dive into the intersection of business strategy and memorabilia. We explore how making smarter decisions in both fast-paced business environments and the world of sports collectibles can lead to long-term success.
The Transaction Report
Unlocking Sponsorship Value: Inside Prudential’s Sports Strategy
In this week’s episode of The Transaction Report, we sit down with Dave Hamlett, VP of Corporate Social Media & Sponsorships at Prudential, to explore their game-changing partnership with Rutgers University and the strategic value behind arena naming rights, driving fan engagement, and balancing marketing budgets to maximize ROI through sponsorships.
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From Superdome to Super Bowl: The Playbook for Success with Doug Thornton
This week on The Transaction Report, sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz, hosts Doug Thornton, EVP at ASM Global, known for leading the comeback and revitalization of the Louisiana Superdome after Hurricane Katrina. In this compelling episode, Doug shares his remarkable journey to sports facility management, corporate sponsorship and his leadership in rebuilding one of the nation’s most iconic venues.
The Transaction Report
From Gridiron to Financial Success: Empowering NFL Athletes With Sports Agent Blake Baratz (Part 2)
This week on The Transaction Report, sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz, continues his conversation with the innovative President and Founder of Team IFA, Blake Baratz. In this second part of the compelling series, Blake dives even deeper into his mission to reshape the NFL landscape by empowering athletes to secure their futures, both on and off the field.
The Transaction Report
From Gridiron to Financial Success: Empowering NFL Athletes With Sports Agent Blake Baratz
This week on The Transaction Report sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz , hosts the innovative President and Founder of IFA, Blake Baratz. In this compelling episode, Blake shares his mission to transform the NFL landscape by empowering athletes to secure their futures both on and off the field.
The Transaction Report
Championing Growth: How the LPGA is Redefining Women’s Sports with Nicole Metzger
This week on The Transaction Report sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz , hosts Nicole Metzger, the dynamic Chief Sales and Partnerships Officer at the LPGA. In this engaging episode, Nicole shares her vision and strategy to drive the LPGA’s growth through strategic initiatives and story-telling, aiming to double revenue by 2030.
The Transaction Report
Inside the Commercial Mind of a 2x NFL Pro Bowler Kyle Rudolph: Maxing the Sports Sponsorship Relationship (Part 2)
In Part 2 of this engaging episode, Kyle dives even deeper into the art of brand partnerships and the strategies that have shaped his career both on and off the field. We explore more about building win-win relationships, navigating complex negotiations, and creating a legacy beyond the game.
The Transaction Report
Inside the Commercial Mind of a 2x NFL Pro Bowler Kyle Rudolph: Maxing the Sports Sponsorship Relationship (Part 1)
In this episode of The Transaction Report, host Steve Feuerstein welcomes Kyle Rudolph, former NFL superstar tight end of the Minnesota Vikings and Co-Founder of Alltroo. With a standout career as a tight end, Kyle shares his journey from rookie brand deals to major contract negotiations as well as building win-win brand relationships. Tune in to hear Kyle’s insights on the business of sports, the art of brand partnerships, and how athletes can make a lasting impact beyond the game.
The Transaction Report
Inside an Olympic Deal: A Sports Marketing Masterclass
In this episode of The Transaction Report, host Steve Feuerstein welcomes Patrick Talty, President of Indiana Sports Corp. With a distinguished career that includes leadership roles at WWE and U.S. Bank Stadium, Patrick shares insights from his transformative work in sports event management and community impact. Don’t miss his take on innovative branding and strategic event management.
The Transaction Report
Beyond Innovation: The Making of Today’s WNBA: A Revealing Conversation With 4x Champion Ted Johnson of the Timberwolves and Lynx
In this episode of The Transaction Report, host Steve Feuerstein welcomes Ted Johnson, Founder and Principal of Norden Strategies. With over 30 years of experience and a remarkable career at the Minnesota Timberwolves & Lynx, Ted shares his insights on leading transformational projects, innovative branding, and award-winning efforts in sports marketing and strategy.
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Sports Marketing Innovation from Playfly Sports’ Newly Minted CEO, Craig Sloan
In this episode of The Transaction Report, host Steve Feuerstein welcomes Craig Sloan, the newly minted CEO of Playfly Sports. With over 20 years of experience in sports media and advertising, Craig shares his vision and strategies for revolutionizing sports sponsorship and marketing.
The Transaction Report
Dan Costello and Bill Sutton: The Phoenix Suns Sponsorship Playbook: Decoding Sports Marketing
In this episode of The Transaction Report, host Steve Feuerstein talks with Dan Costello, EVP & Chief Revenue Officer of the Phoenix Suns, and Bill Sutton, one of the nation’s leading experts in the business of sports. They explore how the Phoenix Suns and their partners are navigating the evolving sponsorship landscape highlighting the innovative PayPal and Ticketmaster deal.
The Transaction Report
Joanne Pasternack: Winning off the Court: Elite Athlete Endorsements & Social Impact Strategies
In this episode of The Transaction Report, Steve Feuerstein and Joanne Pasternack discuss the challenges and considerations of athlete brand endorsements and social impact. They delve into the authenticity of endorsements, the potential for oversubscription with too many brands, and the importance of creating meaningful connections and positive community experiences.
The Transaction Report
Andrew Zimbalist: Dollars and Sense: The Unsustainability of Hosting the Games
Economist Andrew Zimbalist discusses the evolving landscape of hosting the Olympics, highlighting the escalating costs and decreasing interest from cities in hosting the games. He explains how the International Olympic Committee (IOC) has adapted to these challenges by implementing reforms aimed at reducing costs and encouraging sustainability. Zimbalist also touches on the complexities of accurately forecasting the true financial implications of hosting the Olympics, particularly regarding infrastructure and security costs, which often exceed initial projections.
The Transaction Report
Sal Galatioto
Sports ownership has gained new traction. How do these billion dollar franchises change hands and what is the key criteria that ultimately get these deals done? Our guest is Salvatore Galatioto, President and Founder of GSP, who has been a preeminent player in brokering these transactions for decades.
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The Transaction Report
David Falk
From a working class upbringing to his emergence as one of the most powerful men in the NBA, David Falk, long time Sports Agent of Michael Jordan and founder of FAME, tells his own story of how his career unfolded on this edition of The Transaction Report.
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Nicole Lynn
On this edition of The Transaction Report, Nicole Lynn, NFL agent for Young Money Sports, describes what it’s like to be one of five women in the male-dominated world of NFL agents.
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Neal Pilson
Neal Pilson details the highs and lows of his tenure as President of CBS Sports and examines how millennial viewing habits are changing broadcast media on this edition of The Transaction Report.
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Dr. Miho Jean Tanaka
Dr. Miho Jean Tanaka is the Director of Women’s Sports Medicine Program, Johns Hopkins University. She has served as a team physician for multiple professional, semi-professional and collegiate sports teams, including the St. Louis Cardinals, St. Louis Surge, Johns Hopkins University, and the U.S. Soccer Federation, and has won multiple World Series rings. She speaks on The Transaction Report about the risks associated with Odell Beckham Jr. who still aims to shatter the NFL/NBA endorsement gap.
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Byron Scott
Byron Scott, former NBA player and coach, discusses the NBA Supermax, coaching Kyrie Irving and his days playing with the “Showtime” Lakers on this edition of The Transaction Report.
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Jeff Austin
Head of Octagon Basketball Jeff Austin shares his experiences as an agent and explains why the NBA’s middle class is going to suffer financially on this edition of The Transaction Report.
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Sonny Vaccaro
‘Sole Man’ Sonny Vaccaro introduced the world to athlete-sponsored sneakers and recounts business tactics he used when negotiating for brands such as Nike, Adidas, and Reebok on this edition of The Transaction Report.
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Porter Bibb
Media mogul Porter Bibb, the first publisher of Rolling Stone magazine, travels through the history of changing broadcast methods on this edition of SportsBiz: Unscripted.