Steve Feuerstein (00:01.833)
What a distinct pleasure today to have on the transaction report. Patrick Talty, Patrick, welcome.

Patrick Talty (00:08.76)
Thank you for having me. This is awesome.

Steve Feuerstein (00:11.257)
Well, what's awesome is that you're the president of the Indiana Sports Corp. You've been a part of a whole host of organizations from the U .S. Bank Stadium, World Wrestling Entertainment. You've been a staple of the Indiana community in all aspects of its economic development. And I think what our viewers are so excited about today and having you as our guest is unpacking what we learn about, hear about after the fact, but really know nothing about.

the behind the scenes. So I'm gonna start by asking you the following. You've done the Indiana Sports Corp over 500 deals, events, sponsorship for the Indiana community, the state of Indiana. Let's start, and it's a difficult one, name the most elite that has brought you the greatest gratification.

Patrick Talty (01:02.744)
Boy, that is a tough one. It's like picking your children.

Steve Feuerstein (01:06.051)
Could you name the child you favor most?

Patrick Talty (01:08.59)
Yeah, I would say the thing that's been the most gratifying for me since my time here, I think it's been the Olympic swimming trials that we just hosted here when we put two swimming pools inside Lucas Oil Stadium. And the reason being is because it showed what our mission is about impacting the community. And it's also how we in Indiana raise events when we host

we raise them to a new level and we bring new people in. And that was never been more on display than when we hosted the Olympic swimming trials. We set attendance records. And when we did that, we did surveys for the ticket holders and 46 % of the people had never been around swimming before. So you talk about a brand new audience that had never been a part of that. And that was one of our goals. And so that right there is really what made me really excited. And we've done some amazing things. We've done some amazing events.

And this job is really cool and I get to see a lot of cool things, but that was really special. And to see our mission at full display during those nine days was incredible.

Steve Feuerstein (02:18.233)
or I wanna probe into that mission, unpack attendance. How many days, how many attendees?

Patrick Talty (02:24.654)
Yeah. So we had, it was nine days of swimming. had 10 days of activity, in the swimming pool, we did over 285 ,000 people, which was a, a huge increase over the previous swimming trials that the USA swimming had had had at in Omaha. when they had hosted it before, we also set a world record for the largest indoor swim meet. the record had been Rio, in the Rio Olympics in 2016, about 16 ,000 people.

And we broke that the first night with 20 ,000, just over 20 ,000 people attending. And then on Wednesday night of the trials, we went out and broke it again and did 22 ,000 people. And what's crazy about that is for the prelims and those who are watching the Olympics right now are seeing the prelims and the finals, the prelims were in the morning. We actually on the second day of the competition said we did 17 ,000 for prelims. Most times

at the Olympic trials, had a couple thousand show up for prelims, know, like four or 5 ,000 people. And here we were doing 17 ,000 inside the football stadium for prelims. So it was incredible to have that type of attendance come for that event. So it was absolutely amazing.

Steve Feuerstein (03:36.579)
You know, it's interesting, you said Wednesday was the peak and you had unimpeded nine straight days. Folk like me would have thought weekend attendance, prime time, people off work. What was it that led to a midweek superior attendance like

Patrick Talty (03:54.594)
I think it's two things that happened. One, the events that happened that night, the swimming events that were occurring that night were very compelling. Some local kids from Indiana were in them. There was a lot of finals that happened that night. And then I think it was the run people saw it that first weekend. And then they saw all the excitement in the community. And I think they decided, hey, I want to come out and want to be a part of it. And I think those two things.

fed into that midweek major attendance.

Steve Feuerstein (04:26.583)
And when you look at, let's see if we can just step back for a second and put the component parts together. How far in advance did you start again, your commission, your corp, your Indiana sports corp, its primary objective is to try to lure to your state premier events that are going to ultimately increase and have some impact economically on the great state of Indiana. And so therefore,

take us back first and foremost when you're dealing with an Olympic trial, how far back did you go? What was the first initiative made even within your organization? When did you determine you were going to bid to host that event?

Patrick Talty (05:09.326)
Yeah, you know, that's a, that's a great question. And you're right. Our, our, our mission and our, our job, I guess you'd say is to bring these large scale events and these meaningful events to Indiana. And it's about economic impact. It's about creating civic pride. And it's about having the media exposure for Indiana and showing everyone in the world how, what a great state Indiana is. And so it's about relationships. And so we've, we hosted the Olympic swimming trials previously last time was in 2000.

we hosted it, but it was in an auditorium, much smaller event, very different swimming was at a different place. But that was Michael Phelps first. Olympic swimming trials is in 2000 when we hosted it. And you know that the, our natatorium is one of the largest in the country, but it's still only seats, you know, 6 ,000, 7 ,000 people. you know, not that much, you know, it's, it's a very small venue and really think about all the kills that happen for production, things like that. You're only talking 4 ,000 people, 5 ,000 people can, can be there.

now swimming is a much bigger sport. And so as we started to talk about the Olympic swimming trials, swimming was talking about how do they make swimming bigger? How do they keep growing the sport? How do they make it more impactful for people? And so they had the idea of growing swimming. And then we have a local businessman here, CEO of One America Financial, is a swimming nut. And he had a relationship with the president and CEO of USA Swimming, Tim Henshie.

And they started talking about how could you do this and what would this look like? And the idea was born to do it in a NFL stadium. And we said, Indianapolis is the perfect place to do it inside an NFL stadium. Our NFL stadium, Lucas oil stadium is multi -purpose. It's hosted the final four. It's hosted, you know, we host conventions there. We host all kinds of different events. So it's built to be multi -purpose. So no better place than there to host it. Plus.

In 1924, when the Olympics were on their way to Paris, the Olympic swimming trials was here in Indianapolis at Broad Ripple Park. So a hundred years later, this team is going to be once again chosen to represent Team USA in Paris and Indianapolis. And we said that that centennial storyline is perfect to have it back in Indianapolis again to host it. But it's all about the relationship that we had with USA Swimming. Yeah, no, absolutely.

Steve Feuerstein (07:29.945)
But Patrick, I'm gonna interject just to ask, that was determined how far in advance of the trials.

Patrick Talty (07:34.574)
So we were, started bidding on this in 2020 during the pandemic. So we were in our office, six feet apart, masked up, putting a package together of what the trials could look like four years later. So this was in like May and June, or June of 2020. And you think about what the world was like back then. And we were trying to envision what a Olympic trials could be in the city.

when you're thinking about no one's hosting anything, no one's gathering. And so we're trying to put a package together to show them what Indianapolis could turn into, what it could be, how it would be the central swimming Mecca of everything. And so that was all being done during the pandemic, lots of Zoom calls. We were trying to do this without really having, they weren't traveling, so you'd have to do virtual site visits to try to show them the city.

So we use a lot of video, a lot of different things that we had to think about as we were putting this together during the pandemic. But that's when we bit on

Steve Feuerstein (08:36.111)
How long was that bid process?

Patrick Talty (08:39.374)
We were awarded in 21, so it was about a year process that we worked on it. We bid on the finalists that we know of. St. Louis was bidding on it. Minneapolis bid on it, and Omaha and us. So there was lots of competition, lots of people that were thinking about it. Minneapolis and St. Louis also were pitching an NFL stadium.

Steve Feuerstein (08:46.147)
how many competitors, how many different states competed.

Patrick Talty (09:07.13)
or I should say a stadium that they could host the event in as well, but luckily they chose

Steve Feuerstein (09:14.915)
And so for a lot of our viewers, we are immediately going to be thinking, this sounds like an Olympic bid. I mean, you were getting the Olympic trials and no pun intended, but it sounds like you're running what happens routinely to actually receive the rights to win the rights to host a world cup or the Olympic games summer or winter. It sounds like this is just a microcosm of a formal national bid to host a games.

is do you see a parallel in the process and what you have as tools in the toolbox in that process?

Patrick Talty (09:52.076)
Yeah, you know, I, there, is very similar in the processes. mean, when you break it down, whether you're going after an Olympic games, you're going after an NCAA basketball championship at the, at the core of it, is putting together a bid to tell your story of why your community and why this is the best place to host it. The scale, you know, it depends on the event, but at the core of it, it is the same thing. And so this is exactly like putting up an Olympic bid together in terms of.

You're trying to tell your story of why Indianapolis is the right place to host the Olympic swimming trials. And you're talking about your hotels, you're talking about ticket sales, you're talking about marketing, you're talking about your corporate community, you're talking about your weather, all those things that go into the Olympic bid is the same thing that you're putting together in this bid as

Steve Feuerstein (10:39.407)
Are you literally as we had, for example, in New York, when New York attempted to win the 2012 bid, you're talking, and it's for every city that's attempting to win any Olympic bid, you're talking about enormous investment into infrastructure, enormous investments into building new subway systems that never existed. Obviously, 225 ,000 people is significant. It may not require new subway systems, but get as granular as you can. Let me start by first

probing into what would you have to represent on behalf of the state of Indiana or the city in which the event's going to be staged. What new additions are you empowered to share with the host committee that's making the decision that you're going to invest into on behalf of your state or municipality?

Patrick Talty (11:32.48)
Yeah, you know one we all these bids we work with all our partners from the state from the city And so every way that it is a true group Process that we work with everyone. So when we're when we're putting something forward And we're representing to the bid committee what this community is going to do or what we're going to offer, you know, we we Have already talked to all of our rights all of our partners and everyone

We've come together and we've talked about it. And so we're not doing anything on an island, but you know, it is each time it is unique when we have to think about these bids. So for the Olympic swimming trials, one of the things that we talked about was we were going to create a downtown fan party on one of the streets right outside of the convention center called Georgia street. We were going to create this festival swimming live out on the street.

We're guaranteeing that that's gonna happen and we're saying that the corporate community is gonna show up, they're going to sponsor it, they're going to help us put this on. We even said that we came up with the idea of building an Eiffel Tower. We had a 66 foot Eiffel Tower replica in downtown Indianapolis as the centerpiece of this festival. And so we're saying that's gonna come together, that's gonna work. Well, you think about it, that requires permitting and it requires

construction of that, it requires all the welding, it requires all the different things to put those things together for an Eiffel Tower. Not to mention the fact of when you look at a city street, you're putting bars out there and restrooms and you're going to have concerts going on and you're disrupting businesses, but you're showing the businesses how this is going to help them and how it's going to impact them. so, you know, that's the kind of stuff that we're putting out and putting forward. What I would say is most of our events,

don't require us to have to do very much infrastructure because we are blessed here in Indianapolis and in the state of Indiana to have a ton of infrastructure that's been built over the years for hosting large events. We are built to host large events. We have a walkable connected downtown campus. We have an MBA basketball arena, walkable to an NFL stadium, connected to a convention center, connected to 8 ,000 hotel rooms. That right there,

Patrick Talty (13:54.444)
means that we don't have build a lot of this. We also in our town, we have an auditorium, we have a velodrome, we have youth fields, we have other practice facilities. We have all these things that have been built over the years that help us put these bids on. So we don't have to do much of the infrastructure in terms of the bids that we're looking

Steve Feuerstein (14:13.487)
What about when it comes to the financial side of the equation? So let's see if we can just put this into compartments. You talk ticket sales, okay? So of those 270 ,000 plus seats that you sold, or let me rephrase that, of the attendees, 270 ,000, what percent of those were paying ticket

Patrick Talty (14:34.574)
it was in excess of 90%.

Steve Feuerstein (14:37.455)
That's extraordinary. That's extraordinary. By the way, so over 90 % were paying to come and see this event, the Olympic trials over nine days. Okay, so that is an extraordinary statement. Sponsorship, who goes out and secures the sponsorship for an event like this?

Patrick Talty (14:57.282)
Yeah, we have a team of four individuals here at the Sports Corp that go out and worked with USA Swimming who they have a team as well of some individuals, three or four individuals that go out and sell these sponsorships. We handled all the local sponsorships. So any of the corporate community that was in Indiana, we have these relationships. We are a not -for -profit organization. So we rely on fundraising every year from these corporations to pay for our mission.

and our core operations. And so we leverage those relationships when we have these major events and go to them with these opportunities to show them why this is

Steve Feuerstein (15:35.951)
but from USA swimming standpoint. So if you could help us again, unpack some of the finances we know you had just because you are a non -for -profit, you had 10 .8 million in revenues in 2022, overall assets of 18 million. Help us understand when you see an event like this, first and foremost, since it is public information, what were the operating costs for an event like

Patrick Talty (15:57.132)
Well, I mean, it was in the millions and it was a significant investment, but the sponsorships, the suites that we sold and tickets helped pay for the, basically paid for the operations of the event.

Steve Feuerstein (16:09.903)
And is USA Swimming expecting you to underwrite all those expenses?

Patrick Talty (16:14.414)
This was a partnership between USA Swimming and us. So we operated this event like a true partnership. So all expenses were put in, revenues were put in, and we shared those with USA Swimming. So we worked on this event. was a separate, almost like a JV, but we didn't create a standalone JV. we basically, it was a 50 -50 partnership that we worked together on this

Steve Feuerstein (16:35.105)
Are they guaranteed a certain amount of minimal income from your sponsorship, from your, when you encumber this type of hosting, do they know they're walking away with at least a minimum guarantee of funds in the bank?

Patrick Talty (16:43.447)
Yeah.

Patrick Talty (16:47.682)
Yeah, they received a rights fee in order for us to host the event. That is very typical with these type of event hosting arrangements that you would pay, the community would pay a rights fee to the organization. And then from there, then the event itself would have, you know, we would split the revenues at the end of it in some formula fashion, but that rights fee is there guarantee that they're walking away with just

just to bring the content in the event, because we know we're going to get the economic impact from the event. That's the piece that this community keeps. And that's why these events are important. That's why communities host these events.

Steve Feuerstein (17:29.679)
So two pronged, one is you also hosted, I mean, you are a busy guy. You also just hosted the NBA All -Star game. Are you going into a similar relationship? Are you expecting when you enter these significant events, is it typically that type of 50 -50 split, rights fee, undertake all expenses at the base?

Patrick Talty (17:49.836)
Now, each event is very different. It really depends on the right, on who, like the rights holder. So the NBA, the NBA All -Star is very different set up, you know, in terms of hosting than it is from the NCAA Final Four to it is from a college football playoff to a swimming trial. Swimming trials was unique for us in terms of that partnership. Not all events act like that. You know, I think, you know, it also,

Steve Feuerstein (18:16.067)
It was easier for you, wasn't it? It was an easier relationship.

Patrick Talty (18:18.526)
Yeah, it's a little easier. but it's also, there is more unknown cause you're relying on the revenues that you're going to generate together to pay for the event. So, you know, in terms of like a final four hosting, there are, there are expenses when you get a bid from the NCA, you know, that there is the expenses we expect you to pay. Here's what you have to fundraise for. And you know that and it's a box and, and you know what you're going to have to outlay.

and then they have all the expenses that they pay for on their

Steve Feuerstein (18:50.799)
But the rights fee is discretionary, Patrick. You guys are putting forth what you feel is the appropriate bid, which is the hardest part of any bid committee, which is trying to figure out what the heck is this economically worth to us? How do we not lose to our friends in other cities who may just want this for posterity's sake? They need it. They want it. A particular political figure steps in and says, we need this here. I want to get reelected. And that happens, as we all know, on occasion.

Patrick Talty (18:55.8)
Correct.

Patrick Talty (19:03.042)
Yes.

Steve Feuerstein (19:20.431)
So help us again, if you could just give us the Sports Biz 101. You're sitting with a blank slate. You've got a whiteboard. You guys are pros. You got 32, 34 staff. You guys are sitting at the whiteboard and saying, okay, I'm dealing with USA swimming. It's a little different than dealing with Adam Silver at the NBA, right? A little bit different of a financial infrastructure and expectations. How do you even begin to navigate?

that number from saying we're going to give them a hundred grand or we're going to have to guarantee them 1 .5 million. How do you narrow that spread? What mechanics do you have to go through? I'll start with one. I imagine some extraordinarily good reconnaissance knowing who did what in the past and what those fees might have been to help you benchmark. Could you take it from there, please?

Patrick Talty (20:15.118)
Yeah, no, you're absolutely right about the benchmark. mean, that's relationships. So it's knowing the people in the industry and having those relationships. You can have those discussions with rights holders. And then, you know, we're blessed that we've had, as you mentioned earlier, over 500 national international events throughout the life of the Indiana Sports Corps. So we have some history and so we know what we've paid in the past. And so we lean on that a little bit, but I will tell you, it's a new

And as you mentioned, a lot of cities want these events. Competition is immense now and people are willing to pay because they know what these economics mean to their city and what it means to the civic pride and creating that place. So we sit down and we really, take history and we take the intel that we have and we look at the economics of what we think we're going to get on return. And that's using past history, past data.

of what you can grab, whether it be hotel room stays, how many ticket holders, things like that. And then you make a projection based on what you think it's going to be here in Indy. But we put into the calculus, not just economic impact of the finances, we actually look at what is the media impact going to be? How much stories are we going to get? How much buzz is there going to be nationally? How much of like, this swimming trials was very enticing to us because

nine nights of primetime coverage on NBC is invaluable. For people to say live from Indianapolis, having all those shots of downtown Indianapolis coming in and out of commercial, that is very lucrative for us that you can't buy. So we put that in and we weigh that. And then we figure out what we think we can either fundraise or take from our own reserves that we have or other partners are willing

willing to pay and we collect all that data and then we say, okay, here's what we think it's going to take to get it done. And quite frankly, one of the things that we also do is I'll really lean on my relationships and I'll float that across some folks that I know and see what they think, know, and see what their reaction is and try to, you know, kind of pressure test that number. And then you get into the negotiation and then you, think,

Patrick Talty (22:35.16)
For us, I'm not a believer of going into low balling. We try to come in with a strong offer. It may not be our final offer, but we try to go with a strong offer that we think is very enticing. And then as you get into negotiation, you have to have a place where you say, I'm not gonna go above here. And I think it's really important to set that before you get into the emotion of the negotiation, I mean, having negotiated deals before.

As you start to go and the adrenaline's going and you're so close, you're thinking, hey, what's another $500 ,000? What's another million? Well, if you have to fundraise and all that, it could be significant. So without emotion, I think you need to set that ceiling of what you're going to bid.

Steve Feuerstein (23:19.375)
You know, you had probably one of the greatest Super Bowls ever with the 2012 that you hosted. You also have the Big Ten Championship up through 2028. I heard the commissioner mentioned that with the expansion, it's likely that we will see this go to the West Coast at some point or other cities. However, we also know that's also four years out. You mentioned something that I have had discussions in the past with folk from the economic

authorities of specific major cities. And they place a great deal of emphasis on, we got our name out there everywhere, nationally. We're hearing the name of our city. And we were once approached by the PAC -12 to do some work for them in Las Vegas on the implications of two major college events being played there and the impact it would have on exposure for the city of Las Vegas.

This goes to the heart and soul of sponsorship, what you just mentioned. And I think for any of our viewers, this is probably one of the most interesting facets of our discussion. How, obviously you believe in the power of sponsorship. You believe that having your brand, the state of Indiana and a particular municipality associated with a flagship sports event and elite athletes and elite networks does much to influence

the outcome of what takes place in your state, whether that's companies moving into your state, generating more tax revenue because they saw your state as a meaningful opportunity to build business there, whether it's tourists coming in to attend functions and obviously impacting heavily taxis, subways, buses, restaurants, hotels, consumption of food and drink, et cetera, entertainment engagement.

Help us, you will, if you will, how's this, prove to us the value of sponsorship in that belief, that knowledge, that by your hosting nine day Olympic trial in swimming, by your hosting the Super Bowl, by your hosting the NBA All -Star Game, Big Ten Championship, et cetera, prove to our viewers that this truly has a return on investment.

Patrick Talty (25:47.98)
Yeah, I'll give you two stories. And one of them is on the NBA All -Star Game. That's a global audience. It's a global reach. It's like an event that we have not hosted in a long time here in Indianapolis. It truly has global footprint. And so we were getting our name out across the globe. We actually had a that was in Indianapolis because of the NBA All -Star Game, a tech business.

that we met with. And now that sports tech business is going to be opening up a North American office here in Indianapolis because they saw indie, the hosting of the event. But then they also, when they went back and they saw the coverage and they saw the talk about that right there, you they said, Hey, we want to be in indie because of what you have. And because of that culture and ecosystem of the sport. The other thing I think when

When I look at this, I travel around the globe and I talk to people. And when I'm speaking at conferences and I'm meeting with people and rights holders and things like that, they say to me, hey, I saw on the television, the 500, I saw the Vinyl 4, I saw, you know, name the event. And they see these pictures and they know Indy from those events. Well, we're starting from a place of

commonality when I start talking to them about those things, because they have some awareness of what Indiana is or what their perception of Indianapolis and Indiana is because of these events. They think it's, you you must be cool. You must have a big infrastructure to be able to host these events. All those type of things. It's meaningful when you're having those discussions. And I think one of the things I'll, we just did a deal with WWE.

Well, wrestling entertainment, they're going to be hosting the three largest events here in Indianapolis over an eight year period. First time ever that they've done a multi, event deal with, with one municipality. and it was all started because their president Nick Khan, attended the college football playoff and had the experience he had in Indianapolis and realized, Hey, I think we want to be there to host our events and saw what Indianapolis was.

Steve Feuerstein (28:12.847)
Patrick, I think you're extraordinarily humble. think it all started when you were the senior vice president of live events, controlling over 420 events globally in your capacity in that position. So I love the humility, but I'll share that with our team here as well. As we come to an initial dialogue in wrapping up this use case, if you

Caitlin Clark, I'd be remiss if I didn't bring her up. How much are you leveraging? And I'm saying this in the most respectful fashion to Caitlin. Two parts to it. A, did you have anything to do with Caitlin coming to your state? B, now that she's there, how much of a windfall is taking place having her in your state?

Patrick Talty (29:03.148)
Yeah, it's, it's interesting. said, ask about Caitlin Clark specifically in women's sport. you know, one, I did not have anything to do with Caitlin Clark coming. that was just the luck of the draw. And I am so ecstatic that the, Indiana fever won the lottery and Caitlin decided to leave Iowa. you know, that was a huge windfall for us and it is paying dividends. mean, people, I bump into people here in Indianapolis for fever home games from all over the country. People are coming, to see Caitlin. And so it's a phenomenon. It's real.

We have two big, huge billboards, our clings put on side of our hotels here. One's from Gatorade and one I think is, actually both are Gatorade for Caitlin Clark. That's like for big events we do that.

Steve Feuerstein (29:47.951)
I think you also have home team. She has 12 endorsement deals. did prior to turning pro. One of them has a stadium where you are, which is gain bridge.

Patrick Talty (29:55.918)
Yes, that's right. Yes. Yep. That's where she plays in game bridge. And, so it makes all the sense in the world. One of the things that we realized when we were, actually going through a visioning process right now for the sports corp and thinking about the next 25 years of our sports strategy. And one of the pillars that came out of this was women's sports. We believe that we are right for, creating the women's sports capital of the world here in Indianapolis. And it's not because of Caitlin

It's because we had been doing it for a long time. The Fever had won a championship. We've been one of the longest standing WNBA teams. We have great pillars in that. We have great women executives. One of the top executives of IMS is a female. The Pacers Sports and Entertainment, their president is a female. The Super Bowl that you mentioned in 2012 was led by a female. So we've been doing it for a long time. My chair is a female in...

So we've been doing sports executives with females for a long time and we've had the makings of having a great infrastructure. Our wise chapter, women in sports entertainment is one of the largest in the country and they did that in two years time. a lot of support. So we said, this is the time. We believe it's not just a moment, it's a movement. And then to get Caitlin to be able to highlight what we already have been doing around women's sports to just be able to continue our growth.

And that having that really that spotlight on Indy has just been huge. people say, yeah, what are you doing to leverage? Caitlin is a high value person. She cares about the community. She likes playing here. And she's doing great things in the community. And I know that it'll continue to grow. And she'll continue to be great advocate for Indianapolis and for the state of Indiana.

We love having her here because it puts a spotlight on us for sure.

Steve Feuerstein (31:53.369)
By the way, you mentioned a lot of people have come from out of state to see your play. How many people came out of state to see the Olympic trials?

Patrick Talty (32:00.238)
We don't have all the numbers yet, but we had 32 states represented in those ticket holders. They actually had 30 states represented and our volunteers. So we had people come to work the event from all over the country

Steve Feuerstein (32:15.577)
Highest profile event you're working on right now that you're bidding on that you do hope to secure?

Patrick Talty (32:21.294)
well, with the NFL draft is one that we've put a letter of interest in for future years. the NFL combine is always one that we want to get back. you know, we, we've had some great wins recently with winning the, the WWE events. That was one that high profile. were really working hard on. And, we're hopeful that we'll win some big 10 basketball championship or, championships, here we've been on two years, in the, for the next four years. We're hopeful that we'll win a couple of those.

While those aren't huge, I mean, I think they're high profile. I it's the preeminent conference in the college, but what it does do is it's part of our fabric. Basketball is king in Indiana and the top conference should be playing its championship here in Indianapolis. And then we're always looking at what else is out there. What are we thinking about? What are we looking at? And I'd be remiss if I didn't say we are on the hunt for 2028 Olympic swimming trials to be

Steve Feuerstein (33:19.321)
Patrick, winning ways at the Indiana Sports Corp. What a real privilege it was having you on the transaction report

Patrick Talty (33:29.154)
Now the privilege is mine. really appreciate the conversation and diving deep and talking about what we've got going on

Steve Feuerstein (33:34.777)
We'll do it again. I'd like to. Thank you. Thanks for joining us. I think Chandler's just gonna make sure everything uploaded on our, this Riverside platform.

Patrick Talty (33:36.28)
Sounds great.

Patrick Talty (33:46.891)
You